Sunday, November 23, 2014


by Emmanuel Kuehn
(The following article is Part 2 in a Special Report on "Innovation In Business")

Innovation in business to an entrepreneur is like a fish in seawater. It is a natural environment. A key risk to small entrepreneurs is when they focus too much on their own organizations.

Most entrepreneurs recognize the importance of vision sharing coupled to a global understanding of the economy on a macro-economic level. It is impossible to deny what others are doing even if you are a trailblazer aka Steve Jobs. He knows through the fire of experience what happens when a firm is too focused on itself, or considers itself as so unique that no one will bother to change to your platform even if it is stimulating and innovative. It is simply unrealistic not be aware of what happens in other competing organizations and on other continents.

New entrepreneurs tend to look at business through a "telescope" as I discussed in my previous article. Like Google Earth, an entrepreneur can zoom in and zoom out depending on the criteria.

Consider that although Google Earth enables viewers to zoom in close to your home with street finder it can never open your front door and highlight your leather club chairs positioned next to the fireplace. Entrepreneurship demands a double view whether in a small or medium sized structure. They have the reflexes to move quickly and adjust policies or products to perceived market changes or forces. This can only be accomplished when you have a "broad" strategic and organizational view.

Some of us hold the idea that large global corporations understand the impact of social media and the ramifications for their business practices. Oddly enough some do and others are still dragging their feet. Some get it like Google and take appropriate action, but even Google can overplay or underplay their hand. For example, the original founders are now back in the drivers seat taking the firm back to its "entrepreneurial" start-up origins by making the firm leaner and more efficient.

Google is in a better than most firms to exercise the microscopic and telescopic points of view regarding management strategy. After all, they are one of the firms, which have successfully shaken business in general to enter a "new" age of doing things.

To say that social media have transformed business practices and communications is an understatement. New media has given business an overview of what happens in global markets as well as the world at large.

It has not been my intention to criticize diverse approaches to running organizations. Rather it has been my desire to encourage managers to put more stress on a telescopic approach to market analysis and organizational management. Business is global in a way it has never been before and the challenges are relentless without end. No longer do we have time to take a "breather". We must consistently stay on top and this means building the right "mix".

In my view, the days of the large corporation are numbered. Organizations will forge alliances with suitable partners and keep their own streamlined and lean. Firms will further specialize and thus focus on their unique assets. Specialists can regroup under an umbrella organisation when they feel that that a "new" type of economy of scale can deliver added clout.

What remains to be seen is what I refer to as the human factor. Will partner players be empowered? How much shared ownership will there be? Right now the game is open. How do you want to play the "game"?

About The Author

Emmanuel Kuehn is a Management Consultant, Business Coach & Trainer for both corporate organizations and individuals.

"Business is a matter of People!"
Emmanuel Kuehn | WisePoint B.V.

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